Strategy & creative development

Which services does the developmentof a social media strategy entail?

At the end of the day, creative content may well brighten up many people’s feed, pick up prizes galore and, with a little bit of luck, even go viral. But at the start of the day, what counts is an exceptionally smart and data-based social media strategy.

In addition to market research tools such as GWI and Best for Planning, we also employ our in-house Intermate technology, which boasts direct access to the databases of social networks and now to AI tools via APIs. This allows us to analyse trends, current discourse, target groups and suitable influencers in greater depth than any of our rivals. Based on this analysis, we develop social media strategies that deliver genuine impact and maximum performance for brands.

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But how does our creative team find the right ideas for content generation?

Bouncing around ideas with the Content Production department, the Creative department takes what our Strategy department has previously developed using social media marketing strategies and transforms it into social-native creative concepts based chiefly on insights gleaned from the performance of existing assets.

Drawing on the target group analysis, we not only develop individual assets, but our work also revolves around overarching content formats and social campaigns, platform-agnostic annual strategies and the setting up of entire marketing channels. Here, our clients benefit from our strong creator centricity; right from the outset, we include those who shape social media trends – i.e. influencers and creators – in the creative process.

Trend-based content does not merely stand alone, but comes together under a coherent creative umbrella. As such, we don’t just entertain users of the various platforms with engaging social media content, but build brand channels in a purposeful way, create long-term customer loyalty, generate awareness for exciting products and boost both engagement and performance. Taking our cue from the objectives of the brand concerned, we always incorporate seasonal highlights within our campaigns and make ad hoc content adaptable for brands through real-time marketing. On account of our many and varied ideas, we strike a chord with millennials and Gen Z alike on the platforms concerned.

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Why are we here at Intermate experts in TikTok marketing?

We are social media pioneers. Many years ago, for instance, we became the first agency to fully harness TikTok as a social media platform.

• TikTok itself is one of our largest clients and we deliver campaigns, training and content productions for numerous departments at the platform.
• We have guided big-name brands from a host of sectors onto the platform, manage a variety of brand channels and work with them to build new TikTok communities.
• We deliver creator campaigns for TikTok and myriad brands as an official Marketing Partner.
• As one of the first partners in the TikTok Creative Exchange programme, we produce a high frequency of assets for paid campaigns and owned channels.
• We host the largest and first-ever TikTok awards – the VERTIES – as an event and live stream in tandem with the platform itself.
• With DailyPie, we have established the most successful entertainment show on TikTok, boasting more than 1.1 million followers.
• Mit In-House Creator:innen adaptieren wir TikTok Trends schnell und nativ für unsere Kund:innen.
• Our in-house creators adapt TikTok trends quickly and natively for our clients.
  We have also been honoured by TikTok itself, earning the title of GOAT (Greatest of All Time) at the 2022 TikTok Award.
• With our TikTok rankings, we regularly identify the most successful creators and content trends, which our clients benefit from on an ongoing basis.
• We use our technology to pinpoint content trends and set new benchmarks for our clients time and again.