Did you know that the average length of TikTok videos increased by about a third last year? Or how many TikToks, reels or shorts the most successful marketing channels publish each month? Well, we do. Thanks to our technology, we continuously generate social insights that help us to provide brands with sound advice on how to manage their social media channels and campaigns.
We are not exaggerating when we say that we are right at home on any platform or in any industry. The infinite trends of the social media universe are our forte. We are not only fully conversant in all formats, but also spend our working lives ensuring that millions of social media users enjoy consuming social media content.
Here, we are not only thinking about our many years of creator and vertical content production expertise; we also harness our proprietary social technology and the data at our disposal for in-depth strategies, ongoing improvement and targeted benchmarking.
The entire process – from strategy and creative development through to reporting – is handled in-house. In more detail, our social media management services encompass the following components:
What’s more, we attach considerable importance to a holistic interplay of social media management, influencer marketing and paid social. We don’t think in silos, but always consider the bigger picture when it comes to achieving marketing goals with social media. In this regard, we not only place emphasis on our strategy and posts, but also know the importance of an interactive community.
And that is exactly why our community management is aimed at every single comment and item of feedback. It not only matters to us to identify them, but also to continuously evolve our strategy with the support of our followers and learn from them. While reactive community management is chiefly focused on keeping our own house in order and measuring KPIs such as the response rate to comments and messages, we set just as much store by proactive community management. As a brand, we have to be present wherever our community congregates outside our brand channel and take ownership of relevant topics there too.
TikTok has made it clear to everyone that not just videos, but also individual comments, can go viral, contributing to objectives such as the building of a follower base on an organisation’s channel.
But community building is even more deep-rooted: nowadays, we need to understand the concerns of our target group and what they are looking for. SEO also has a crucial role to play here. Alongside the traditional question of ‘what is the target group looking for?’, it is also important to consider what they are already talking about and which trends or current topics can be reflected in the brand. Our Intermate social listening capability is a useful tool here when, for example, it comes to seeing which hashtags are used particularly frequently by content creators and which ones generate an exceptionally high number of views.
Brands need to be aware that brand loyalty is in decline and that more intensive community building plays a critical role in enhancing retention and customer lifetime value. Social media, with its myriad interactive features, constitutes a core medium in this regard, allowing brands to engage in dialogue with their communities.
It is not just our many satisfied clients that pay testament to the success of our social media management approach and our understanding of social media, but indeed TikTok itself. For example, the platform asked us to establish its educational mission in German-speaking countries with the #lernenmittiktok (‘learning with TikTok’) hashtag. We also operate our own channel DailyPie, with more than 1.1 million followers, giving us a precise idea of what it takes to achieve successful social media management.
We now boast a strong track recordof many successful channels and projects – and demonstrate our expertise timeand again in our capacity as an official TikTok Marketing Partner.
