On the platforms operated by Meta, we not only have the option of traditional links, but can also utilise x-tended, our in-house social media ad technology. This enables us to publish our performance ads directly through creators’ accounts, thus boosting the credibility of our ads.
Here, we distribute content in line with the desired target group and continuously fine-tune our targeting as we gain more data and insights. We can therefore deliver with ever greater precision. On account of this pinpoint targeting, we can achieve guaranteed reach and extend the impact period compared to organic posts.
In partnership with advertace, we make use of both precision targeting and broad campaigns, which give the algorithm free rein to deliver ads to the perfect audience. This state-of-the-art approach allows us to take multiple perspectives into account and thus reach a variety of target groups.
As such, we unite two key targeting approaches that fully reflect our service in the area of performance marketing and social ads: on the one hand, precise targeting via attributes such as interests and demographic characteristics and the use of the data gleaned to perform continuous optimisation. On the other hand, purely content-based targeting. As the ad creative picks up on specific needs and pain points of the target group from a certain angle, the algorithm used by the social media platforms can autonomously find people who are interested in the topic being communicated.
We use the data gained to serve the entire funnel and generate measurable results. With advertace, we pursue a creative-driven performance strategy, whereby we create sales-oriented messages in partnership with credible CGC creators who approach the topic from different angles and different stages of the user journey. In this context, efficiency and transparency are essential.
As a leading social media and influencer marketing agency, we are proud to be an alpha tester for the social media platforms’ latest features. The fact that we enjoy early access to the latest functions and possibilities means that we can provide our clients with a first-rate service and have a strong advantage over other agencies. The platforms themselves are our clients and use our services in many areas. We have a particularly close partnership with TikTok, with the platform tasking us directly with services such as the production of social channels for celebrities and public figures, the production of ads placed by TikTok on other platforms, the production of content programmes like ‘HipHop Masters’ and the onboarding of channels for ministries, NGOs and other organisations. TikTok also uses our services for big-name brands such as Samsung; here, we act as an extended workbench for strategy, creative development and production.
